Brace yourselves: Ads in WhatsApp are coming
WhatsApp confirmed it would soon include ads in the app. The ads will live in the Status section, which Facebook claims has over 450 million daily active users. Facebook’s native advertising system will likely power WhatsApp’s ads. For almost 10 years, WhatsApp defied the odds and staunchly rejected placing advertisements in the app. Unfortunately, WhatsApp vice-president Chris Daniels confirmed with Outlook India that the messaging service’s opposition to ads would soon come to an end. According to Daniels, WhatsApp will place ads in the Status section. This is the section that takes more than a few inspirations from Instagram Stories and lets you share text, photos, videos, and GIFs. After 24 hours, any content you put in the Status section disappears. Daniels added that ads in the Status section would be the “primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp.” Daniels did not say when WhatsApp users can...